Loss leader refers to a pricing strategy where a product is sold at a low price, often below cost, to attract customers who will then purchase additional, higher-margin products.
A pricing strategy where the price equals measured costs plus an agreed percentage mark-up for profit, often criticized for lacking cost control incentives.
An in-depth look at the kinked demand curve, detailing its implications for pricing strategy and market behavior.
A pricing strategy where higher prices are charged during peak-demand periods to reflect the increased costs of providing capacity.
Charging low prices to harm competitors’ profits in a competitive market scenario.
An economic pricing strategy where customers pay a higher price up to a set quantity, and a lower price thereafter.
