Market Strategy

Limit Pricing
A strategy wherein an incumbent firm sets a price low enough to deter new firms from entering the market.
Cross-Subsidization
An economic concept where profits from certain goods or services are used to subsidize the losses incurred on other goods or services.
Product Proliferation
An exploration of product proliferation, where a producer markets numerous varieties of the same product.
Second-Degree Price Discrimination
A form of price discrimination where different units of a product are sold at different prices, typically through bulk discounts and commodity-bundling.