Background
In economics and business, the term “entry” refers to the introduction of a new supplier into an existing market. This can be executed by a completely new enterprise or by an already-established firm expanding its operations into a different market sector. Entry plays a crucial role in fostering competition within markets, driving innovation, and ultimately benefiting consumers through a wider array of choices and potentially lower prices.
Historical Context
Throughout history, entry into new markets has been driven by various factors, including economic shifts, technological advancements, deregulations, and globalization. The evolution of market structures, such as the transition from monopolistic or oligopolistic markets to more competitive landscapes, often hinges on the capacity of new players to enter and compete.
Definitions and Concepts
- Market Entry: The process of starting to compete in a specific market.
- Entrant: A firm or individual entering a market for the first time or transitioning from a different market.
- Barriers to Entry: Obstacles that make it difficult for new competitors to enter a market. These can be economic, technological, regulatory, or strategic.
Major Analytical Frameworks
Classical Economics
In Classical Economics, entry and competition are viewed as natural states of markets where firms freely enter and exit, contributing to the market’s efficiency. The long-run equilibrium is reached when firms cannot make excess profits, and any new entrant faces the same conditions.
Neoclassical Economics
Neoclassical Economics extends these ideas but places a stronger emphasis on the role of information and perfect competition. In this framework, the ease of entry and exit is critical to ensuring that markets operate efficiently and reflect true conditions of supply and demand.
Keynesian Economics
Keynesian Economics pays less direct attention to entry mechanics but acknowledges that government policies, such as fiscal and monetary measures, influence market dynamics which indirectly affect the attractiveness and feasibility of market entry during economic cycles.
Marxian Economics
From a Marxian perspective, the entry of new firms is often seen in the light of capital accumulation and class struggle. Significant focus is placed on the power dynamics and the barriers created by existing dominant capitalists to prevent potential competition.
Institutional Economics
Institutional Economics looks at the role of institutions, legal frameworks, and social norms in facilitating or hindering market entry. This framework stresses that beyond economic costs, institutional environments are crucial to understanding the complexity of market entry barriers.
Behavioral Economics
Behavioral Economics examines how cognitive biases and heuristics affect the entry decisions of entrepreneurs and firms. Factors such as overconfidence, risk-aversion, or procedural complexities can significantly impact the firm’s decision-making process.
Post-Keynesian Economics
Post-Keynesian theories emphasize market imperfections and the quantitative inequality of opportunities and outcomes. They focus on the actions of oligopolies and the resultant barriers imposed that can prevent or manipulate market entry dynamics.
Austrian Economics
Austrian Economics posits that entry is driven by entrepreneurial discovery and the dynamic processes of the market. Entry decisions are influenced by the capacity of entrepreneurs to capitalize on unexploited profit opportunities.
Development Economics
In Development Economics, entry into markets is particularly significant in less-developed economies, where it can spur economic diversification, resilience, and growth. Barriers to entry here might include inadequate infrastructure, lack of financing, and regulatory hurdles.
Monetarism
Monetarism explains entry predominantly via the impacts of monetary policy on overall economic environment, including inflation, interest rates, and therefore indirectly affecting the entry strategies of firms.
Comparative Analysis
Different economic frameworks provide unique lenses through which to analyze and interpret the concept of market entry. The diversity of perspectives such as class structures from Marxian economics versus the entrepreneurial focus of Austrian economics, or the regulatory dynamics underscored by Institutional economics versus the traditional emphasis on competition by classical theories highlight the multiplicity of criteria affecting new market entrants.
Case Studies
- Tech Industry: Entry by startups like Google and Facebook vis-à-vis established companies like Microsoft and Intel in the late ’90s and early ’00s redefined market dynamics with disruptive technologies.
- Airlines: Entry barriers in the airline industry, despite deregulation policies, remain high due to capital requirements, safety regulations, and market consolidation.
- Retail: Walmart’s entry into the international markets, showcasing mixed success influenced by local consumer behavior, regulatory environment, and competition’s adaptability.
Suggested Books for Further Studies
- Economics: Principles, Problems, and Policies by Campbell McConnell and Stanley Brue
- Industrial Organization: Markets and Strategies by Paul Belleflamme and Martin Peitz
- The Theory of Industrial Organization by Jean Tirole
Related Terms with Definitions
- Free Entry: The ability of
